10 Deep Video

Of course one of our favorite brands 10 deep breaks down thier humble beginnings , smart markting, and overall transforming their raw concepts to real ideas, check it out !

Mishka 2009 Holiday Season

The never dissapointing and amusing Mishka delivers again with their ill peices for the holidays. As always classic motifs with eccentric but dark desgins. If you want some Mishika in your life Platform NYC is always stocked ( Just thought that you should know that )

Futura Laboratories X G-Shock 5600

We continue with more news from Futura Laboratories. Yesterday the brand released their latest collaboration with Casio on the G-Shock DW-5600. The watch comes in classic black with Futura Laboratories logo placement above the display and further Futura font details around the display. No Release date has been set so stay tuned.

Via: highsnobiety.com

Gentlemen of Bacongo

So it seems theres been a real ill fashion scene hitting Congo ( west africa) and Eveybody is on some 1950's style joint . I don't know what starteed it but I likey. you can find more pics and information in Daniele Tamagni’s latest book ‘Gentlemen of Bacongo’

Air Jordan Spizike Black /Cement Grey

Slated for a febuary release These spizike are now available. Via Dailydrop.com.

Hellz Bellz X Platform

New Hellz Bellz Holiday 2009 collection
available now.

Sneak Peak at 10 Deep's Holiday Collection for 09

Camoflouge , earthtone ,and hopefully that jacket homie got on with the leather sleeves looks ill,

how does it get any more gully than this , I mean they came up with my new catch phrase of the year (Proud to be a problem!)

As seen on Hypebeast.com

Check out this yahoo article on Jeans

I wish I learned about this instead of the Civil war !

Piece of the day (POD)

Polo Ralph Lauren

Utility Stable Coat w/VestPrice: $565.00
The ultimate in warmth, durability and rugged style, our handsome lightweight stable jacket is designed with supple leather and corduroy accents, a detachable hood and interior vest for maximum protection while braving the elements

www.polo.com

Platform NYC Sponsors Recording Artist David E Beats.

Platform NYC Commercial Shot by 2020 Pictures

David E Beats inks Sponsorship Deal+ Modeling Opportunity with Platform NYC Posted by BLACK PUBLISHER 8:09 PM business 0 comments »
New York, NY—September 1st, 2009—Another day, another sponsorship!Rising Hip Hop artist David E Beats inks yet another sponsorship opportunity! Fresh off his deal with 8 and 9 Clothing, David E Beats recently partnered with Platform NYC to represent the store and its products at his various shows in the city and also out of state.David E Beats becomes the first spokesperson for the store! He will also be modeling for their online campaigns.Platform NYC is an extension of the store Uptown Hustlaz built by an entrepreneur, Alpha Jalloh. The store carries popular brands and styles that every street wear embracer seeks: 10 Deep, Shmack, Clae, Crooks & Castles, Don't Question Kings and many more.Alpha Jalloh chose to support artists like David E Beats, who are on a steady, everyday grind! The store also serves as a platform for local artists to come and perform live for the community. David E Beats will be performing at all their upcoming events.For booking information on David E Beats, and media inquiries please contact Olivia Dikambi of I AM PR Agency at iampragency@gmail.com

source: URBAN-ENTRPRENEUR.COM

About David E Beats As a triple threat (artist, producer, songwriter), David E Beats is mastering his craft over time. The New York City-based artist aims to reach both the head and the ear with his strong lyrical abilities. Influenced by the likes of Swizz Beats, Mad Lib, Fefe Dobson, and The Decemberists, David E beats started to create a name for his self on the Hip Hop scene with the release of his first mix-tape project ''David E Beats Blvd''(May 2009). The project waved very positive reviews with features on major sites including Allhiphop, Onsmash, and Global Grind. In June 2009, David E Beats launched the ''Open Mic/Showcase Tour" with special live performances all around New York. He re-launched the Tour Part 2 in August and graced powerful stages such as the infamous Lower East Side, Bowery Poetry Club. David E Beats is currently gearing to release his second project ''In Tha Lab-Series 1 Freestyles". He was recently featured as the next artist to watch on Hip Hop Ruckus section ''On Da Come Up". Media contact: Olivia Dikambi240.291.5448 iampragency@gmail.com Twitter.com/iampragency www.iampragency.com ''We Are The Key To Your Success''

check out our website www.platformnyc.com (coming soon) to see David E Beats modeling for Platformnyc.com. Also do not forget to check out David on all your social networks available online.David E Beats TV

The veal Project Fall 2009 Preview

VAEL is a brand created for Autumn. It was born out of weather that was grey and damp. For influence of the FW09 collection, we look back to OG American footwear & bags; welted, oiled and hand-sewn. We have tried to keep to our original roots of the brand, that being an alternative to the array of current offerings in the "brown-footwear" monde.. We got behind the bag and accessory program for fall. Instead of a few pieces, we offer a complete integrated system. We took motorcycling and hunting as our palette this season.. We got down with some heavy VibramTM soles and made some substantial footwear..

Sabit fall/holiday collection Preview

David e. Beats X Platform NYC Photo Shoot!!!! Part-5

The Platform NYC family!!! You can also catch David e. Beats on our website platformnyc.com launching in Early September, modeling some of our fresh gear, so stay tuned.

David e. Beats X Platform NYC Photo Shoot!!!! Part-4

David, Celly, and my man Ba aka Chunky Fresh fresher than most!!!!!!

David e. Beats X Platform NYC Photo Shoot!!!! Part-3

David, Celly, & Christopher fresh as always!!!!!

David e. Beats X Platform NYC Photo Shoot!!!! Part-2

Here are some more pics after the jump. David e. Beats and our lovely model Celly is in some highly fresh gear provided by yours truly the Platform!!!!!

David E. Beats X Platform NYC Photo Shoot!!!!

This week Rapper and DC native David e. Beats came through and did a photo shoot with his sponsor Platform NYC. The highly talented artist brainstorm with us and dropped a sixteen just to let us know how serious he is in this Rap Game stay tuned for more features with this artist and more pics after the jump.

Keri Hilson Complex Cover

Damn!!!! This is why Complex is my favorite magazine.

Mosley Tribes Enforcer Graphite and Topaz Shades

Our Favorite eyewear brand has released 2 new Enforcer colorways and chek out that leather zip case. Available now $235 USD.

New Balance 574 Black & Burgundy

The Classical and understated New Balance 574 has been dressed up and re-issued to us. Grab a pair for only $60.00 USD.

Via: http://www.dailydrop.com/

Mr. Cartoon X Casio G-SHOCK DW 6900 & G-SHOCK Miniseries.

With the New York leg of the Casio G-SHOCK "SHOCK THE WORLD" tour taking place tonight , the event looks to have all the makings of a memorable one. With Kanye West guest-preforming, three new calloboration models should be unveiled including Hip-Hop artist Redman, skater/photographer Todd Jordan and Tattoo artist Mr. Cartoon. New York also boasts the frist Casio Shop-in-Shop At New York's Tourneau flagship store.
Via: http://hypebeast.com/2009/08/mr-cartoon-x-casio-g-shock-dw-6900-g-shock-mini-series/

Nike Hybrid AC ND

Are these sick or what!!! Nike is going to issue a new lifestyle sneaker called the Nike Hybrid AC ND. it's just a sample, but look out for more info on this release.