Platform NYC

Blow Out $ale 50-70%0ff on Triple 5 soul Apparel

2010-03-22T01:43:00.002-04:00

10 Deep Video

2009-12-22T18:00:00.002-05:00

Of course one of our favorite brands 10 deep breaks down thier humble beginnings , smart markting, and overall transforming their raw concepts to real ideas, check it out !

Mishka 2009 Holiday Season

2009-12-03T04:42:00.005-05:00

The never dissapointing and amusing Mishka delivers again with their ill peices for the holidays. As always classic motifs with eccentric but dark desgins. If you want some Mishika in your life Platform NYC is always stocked ( Just thought that you should know that )

Futura Laboratories X G-Shock 5600

2009-11-29T14:28:00.005-05:00

We continue with more news from Futura Laboratories. Yesterday the brand released their latest collaboration with Casio on the G-Shock DW-5600. The watch comes in classic black with Futura Laboratories logo placement above the display and further Futura font details around the display. No Release date has been set so stay tuned.

Via: highsnobiety.com

Gentlemen of Bacongo

2009-11-28T18:42:00.010-05:00

So it seems theres been a real ill fashion scene hitting Congo ( west africa) and Eveybody is on some 1950's style joint . I don't know what starteed it but I likey. you can find more pics and information in Daniele Tamagni’s latest book ‘Gentlemen of Bacongo’

Air Jordan Spizike Black /Cement Grey

2009-11-18T21:15:00.005-05:00

Slated for a febuary release These spizike are now available. Via Dailydrop.com.

Hellz Bellz X Platform

2009-11-11T11:10:00.004-05:00

New Hellz Bellz Holiday 2009 collection
available now.

Sneak Peak at 10 Deep's Holiday Collection for 09

2009-11-11T01:28:00.005-05:00

Camoflouge , earthtone ,and hopefully that jacket homie got on with the leather sleeves looks ill,

how does it get any more gully than this , I mean they came up with my new catch phrase of the year (Proud to be a problem!)

As seen on Hypebeast.com

Check out this yahoo article on Jeans

2009-10-31T04:42:00.004-04:00

I wish I learned about this instead of the Civil war !

Piece of the day (POD)

2009-10-18T21:30:00.005-04:00

Polo Ralph Lauren

Utility Stable Coat w/VestPrice: $565.00
The ultimate in warmth, durability and rugged style, our handsome lightweight stable jacket is designed with supple leather and corduroy accents, a detachable hood and interior vest for maximum protection while braving the elements

www.polo.com

Platform NYC Sponsors Recording Artist David E Beats.

2009-09-06T13:20:00.002-04:00

Platform NYC Commercial Shot by 2020 Pictures

David E Beats inks Sponsorship Deal+ Modeling Opportunity with Platform NYC Posted by BLACK PUBLISHER 8:09 PM business 0 comments »
New York, NY—September 1st, 2009—Another day, another sponsorship!Rising Hip Hop artist David E Beats inks yet another sponsorship opportunity! Fresh off his deal with 8 and 9 Clothing, David E Beats recently partnered with Platform NYC to represent the store and its products at his various shows in the city and also out of state.David E Beats becomes the first spokesperson for the store! He will also be modeling for their online campaigns.Platform NYC is an extension of the store Uptown Hustlaz built by an entrepreneur, Alpha Jalloh. The store carries popular brands and styles that every street wear embracer seeks: 10 Deep, Shmack, Clae, Crooks & Castles, Don't Question Kings and many more.Alpha Jalloh chose to support artists like David E Beats, who are on a steady, everyday grind! The store also serves as a platform for local artists to come and perform live for the community. David E Beats will be performing at all their upcoming events.For booking information on David E Beats, and media inquiries please contact Olivia Dikambi of I AM PR Agency at iampragency@gmail.com

source: URBAN-ENTRPRENEUR.COM

About David E Beats As a triple threat (artist, producer, songwriter), David E Beats is mastering his craft over time. The New York City-based artist aims to reach both the head and the ear with his strong lyrical abilities. Influenced by the likes of Swizz Beats, Mad Lib, Fefe Dobson, and The Decemberists, David E beats started to create a name for his self on the Hip Hop scene with the release of his first mix-tape project ''David E Beats Blvd''(May 2009). The project waved very positive reviews with features on major sites including Allhiphop, Onsmash, and Global Grind. In June 2009, David E Beats launched the ''Open Mic/Showcase Tour" with special live performances all around New York. He re-launched the Tour Part 2 in August and graced powerful stages such as the infamous Lower East Side, Bowery Poetry Club. David E Beats is currently gearing to release his second project ''In Tha Lab-Series 1 Freestyles". He was recently featured as the next artist to watch on Hip Hop Ruckus section ''On Da Come Up". Media contact: Olivia Dikambi240.291.5448 iampragency@gmail.com Twitter.com/iampragency www.iampragency.com ''We Are The Key To Your Success''

check out our website www.platformnyc.com (coming soon) to see David E Beats modeling for Platformnyc.com. Also do not forget to check out David on all your social networks available online.David E Beats TV

The veal Project Fall 2009 Preview

2009-09-06T13:06:00.002-04:00

VAEL is a brand created for Autumn. It was born out of weather that was grey and damp. For influence of the FW09 collection, we look back to OG American footwear & bags; welted, oiled and hand-sewn. We have tried to keep to our original roots of the brand, that being an alternative to the array of current offerings in the "brown-footwear" monde.. We got behind the bag and accessory program for fall. Instead of a few pieces, we offer a complete integrated system. We took motorcycling and hunting as our palette this season.. We got down with some heavy VibramTM soles and made some substantial footwear..

Sabit fall/holiday collection Preview

2009-09-06T12:52:00.006-04:00

David e. Beats X Platform NYC Photo Shoot!!!! Part-5

2009-09-02T16:24:00.003-04:00

The Platform NYC family!!! You can also catch David e. Beats on our website platformnyc.com launching in Early September, modeling some of our fresh gear, so stay tuned.

David e. Beats X Platform NYC Photo Shoot!!!! Part-4

2009-09-02T16:18:00.003-04:00

David, Celly, and my man Ba aka Chunky Fresh fresher than most!!!!!!

David e. Beats X Platform NYC Photo Shoot!!!! Part-3

2009-09-02T16:09:00.003-04:00

David, Celly, & Christopher fresh as always!!!!!

David e. Beats X Platform NYC Photo Shoot!!!! Part-2

2009-09-02T16:01:00.003-04:00

Here are some more pics after the jump. David e. Beats and our lovely model Celly is in some highly fresh gear provided by yours truly the Platform!!!!!

David E. Beats X Platform NYC Photo Shoot!!!!

2009-09-02T15:28:00.003-04:00

This week Rapper and DC native David e. Beats came through and did a photo shoot with his sponsor Platform NYC. The highly talented artist brainstorm with us and dropped a sixteen just to let us know how serious he is in this Rap Game stay tuned for more features with this artist and more pics after the jump.

Keri Hilson Complex Cover

2009-08-05T20:09:00.003-04:00

Damn!!!! This is why Complex is my favorite magazine.

Mosley Tribes Enforcer Graphite and Topaz Shades

2009-08-05T20:05:00.003-04:00

Our Favorite eyewear brand has released 2 new Enforcer colorways and chek out that leather zip case. Available now $235 USD.

New Balance 574 Black & Burgundy

2009-08-05T20:00:00.002-04:00

The Classical and understated New Balance 574 has been dressed up and re-issued to us. Grab a pair for only $60.00 USD.

Via: http://www.dailydrop.com/

Mr. Cartoon X Casio G-SHOCK DW 6900 & G-SHOCK Miniseries.

2009-08-05T19:44:00.002-04:00

With the New York leg of the Casio G-SHOCK "SHOCK THE WORLD" tour taking place tonight , the event looks to have all the makings of a memorable one. With Kanye West guest-preforming, three new calloboration models should be unveiled including Hip-Hop artist Redman, skater/photographer Todd Jordan and Tattoo artist Mr. Cartoon. New York also boasts the frist Casio Shop-in-Shop At New York's Tourneau flagship store.
Via: http://hypebeast.com/2009/08/mr-cartoon-x-casio-g-shock-dw-6900-g-shock-mini-series/

Nike Hybrid AC ND

2009-07-30T18:58:00.002-04:00

Are these sick or what!!! Nike is going to issue a new lifestyle sneaker called the Nike Hybrid AC ND. it's just a sample, but look out for more info on this release.

Hellz X Mosley Tribes

2009-07-30T18:40:00.003-04:00

One of the only womens street wear brand doin' it big Hellz Bellz has teamed up with specialist eyewear brands Mosley Tribes for new shades. Slated to release in Nov. '09 the shades will have two colorways a Tortoise/Jade Green with brown gradient lenses and a Black/Red with Gray gradient lenses. Both are set to retail for $250.00 USD in a limited Edition run at select retailers.

The Hundreds X Brooklyn Projects

2009-07-30T18:28:00.003-04:00

Close friends to Brooklyn Projects, The Hundreds teamed up to do a shirt in commemoration of BP's new Pasadena location. The famous Atom Bomb Motif, that has without a doubt become The Hundreds icon, happens to be the shirts design, but done in the "City Of Roses Theme" due to the Pasadena location. The store opens on Aug 2 with both the black and white tee colorways, but a blue colorway is slated to release at The Hundreds on a later date.

Mosley Tribes Resort S/S 2010 Collection

2009-07-30T18:20:00.005-04:00

One of our favorite eyewear brands, Mosley Tribes unveils their new S/S 2010 collection Take a Look. The collection is set for an October '09 release stay tuned for more info.

Nike - Lazything Jailbreaker Series IV Air Force 1 Custom for DJ Clark Kent

2009-07-29T21:39:00.004-04:00

Is Clark Kent a beast or what? This time he does a jailbreaker custom in a distressed denim,

He makes Sneaker Headz mad as hell repeatedly.

Starks X DJ Clark Kent X Nike Air Force 1 Hyperstrike

2009-07-28T20:53:00.001-04:00

In one of the latest Nike Collaborations, Nike Sportswear has come together with DJ Clark Kent and Starks to create this special pair of Nike Air Force One Hyperstrikes created for players in the All Star Game. This particular version sports a primarily white upper constructed from leather, along with purple and red accents throughout. While one insole reads Or You Got, the other says …A Wicked Jumpshot, which is a rap lyric made famous by Christopher Wallace, known to many as the Notorious B.I.G. Unfortunately they will not be a general release, so enjoy the pics ahead. Via Hypebeast.

Nike SB Dunk Low- Ron Bergundy

2009-07-28T20:48:00.002-04:00

The Team Red suede is broken up by a white leather toebox and plaid tongue/heel. Tip the entire thing off in gold swooshes and lining and this is one shoe that definitely intends to show San Diego how to stay classy. Via NiceKicks

Nike Jedi Dunk X Air Force 1

2009-07-28T20:37:00.002-04:00

DJ Clark Kent makes every sneaker head in the world mad once again by getting his very own pair of Jedi Dunks placed on an Air Force 1 sole. The brown suede and green leather play so well against the gum outsole and the green stitching on the midsole really stand out. The real show stopper is the neon stitching on the upper that compliments the SB laces. All of that with a chunky SB tongue. *drools* Via TheShoeGame

Stussy Stock City T-shirt Collection

2009-07-28T20:19:00.003-04:00

The Stussy Stock City t-shirt collection pays tribute to a number of Stussy Chapter stores around the world. The premise is simple, iconic Stussy logo meets various cities such as Vancouver, Calgary, Philadelphia, Tokyo, Hong Kong, Honolulu, Seoul, Milano, San Francisco, Las Vegas, Washington DC, Los Angeles and the incoming replacement for UNION NYC, Stussy New York.

"Savage Beast" AF1

2009-07-23T21:28:00.003-04:00

This year the halloween "savage beast" AF1 Lows are scheduled to drop, made all of pony hair and has the "Savage Beast" title written in the heel of the shoe. Release is sometime in the middle of October.

Nike SB Dunk High "Lakers" Sample

2009-07-23T21:24:00.003-04:00

Nike SB Dunk High "Lakers" sample is rumored to be one of one, but bad news is nike has no plans to release it at the moment, but cross your fingers.

Swagger X New Era "HOT" Fitted

2009-07-23T21:14:00.005-04:00

Japanese brand Swagger just dropped their "HOT" fitted with New Era
commemorating their 10 year anniversary. The hat is now available at http://www.choiceisyours.jp

Stussy 2009 Fall/Winter Head Gear

2009-07-23T21:09:00.002-04:00

Today we get a glimpse of Stussy's Fall 09 head gear. The Styles range from fitteds to 5-panels to snap backs, don't fret 'cause i'm sure Stussy has something for everyone.

SBTG X CASIO G-SHock

2009-07-22T19:59:00.003-04:00

SBTG, the sneaker customizer hailing from singapore does a 180 on us and works with Casio on a new Limited Edition G-shock. I'm assuming it's surrounding the festivities for Casio's 25th Anniversary. It's a basic black colorway, but it don's screen prints on the dial and band. The watch is being given away Via:http://royalefam.com/, so sign up between now an Aug 2nd.

Yuketen Footwear

2009-07-22T12:57:00.002-04:00

While at Capsule we checked out Yuketen Footwear, they had some really well made shoes for the spring 2010 season and very nice handmade accessories. Take a look at all their deck shoes , crazy colorways.

Y-3 Coming Soon

2009-07-22T12:46:00.002-04:00

Yesterday at Capsule we spoke with the guys at Y-3 and talked about bringing in the highly sot after footwear by Japanese designer Yohji Yamamoto. check back for more details.

Naked Famous Denim at Capsule

2009-07-22T00:09:00.004-04:00

We talked to a the guys at Naked & Famous denim a great company and we are bringing them in to Platform . They had some great pieces, including a pair of raw selvedge denim that weighed 24 oz.

Capsule Show.

2009-07-22T00:02:00.002-04:00

Today we took a trip down to the Capsule Show in search for more brands to bring in.

Take a look at sone pics from the show. Look at Ms. Info checking out some of Clae's new footwear.

LiveStrong X Dunk X Futura

2009-07-19T21:35:00.002-04:00

Sneaker Headz got a second chance to get at getting their hands on the Floms. They retailed for $150.00 and SOLD OUT is the term used for them. Unless your looking on flightclub right now for them forget it.

Bape Store Opening London

2009-07-19T21:26:00.003-04:00

This Saturday the London Bape store london opened and Bape headz lined up down the block to get their hands on exclusive Bape shit and to catch a glimpse of Pharrell and Nigo.

Luker By Neighborhood Collection

2009-07-19T21:19:00.001-04:00

In an upcoming collection from NEIGHBORHOOD, the Japanese brand heavily influenced by rebellious motor culture will release a capsule titled LUKER BY NEIGHBORHOOD. An early look previews a collection headed by a leather jacket as well as simple tops and bottoms.

Jasper Wong X Rebel Scholar iPhone 3G Case

2009-07-19T21:08:00.004-04:00

Rebel Scholar X Jasper Wong iphone case also available in other colors at REBELSCHOLAR.com .

All White Air Jordan Retro Collection

2009-07-17T21:50:00.002-04:00

Are those joints icy or what? Recently Charlotte's Point Guard Chris Paul went on a field trip to Jordan brand headquarters and snapped a flick of the all white line up of JO's number's IX -XIV. It's rumored that they are part of a 25th anniversary collection. Check back for more details.

Dunl Mid Premium "Northern Lights"

2009-07-17T19:21:00.003-04:00

The Nike SB Dunk Mid "Northern Lights" have finally been scheduled to release tomorrow July 18, and they will be treated as a quickstrike release, so check it out at your local quickstrike retailer tomorrow.

Orchard Street Polo Collection

2009-07-17T18:08:00.005-04:00

Popular Street Wear brand Orchard Street drops their latest polo collection for the summer. Details include 100% cotton construction, sturdy rugby collar, and punch body. They are now available on http://orchardstreetstore.com/.

Nike Air Structure Triax 91 Premium - Black - Purple - Brown

2009-07-17T17:59:00.002-04:00

New Air Structure, these feature a mix of black an brown leather laid atop breathable black mesh with purple accents. these will be out in a couple of weeks check back for the exact release date.

Visvim FBT Lhamo-Folk Leather

2009-07-17T17:48:00.004-04:00

Vivim's highly sought after FBT has graced us with it's presence. Available in Dark Brown, Light Brown, Black and White with every seen the diversity becomes More apparent.

Nike Sportswear Stitchless Blazer Mids

2009-07-17T17:35:00.002-04:00

Nike seems to be doing it big with the Blazers this year and these are pretty hot. They have a gold embroidery Nike sign on the back, no release date has been set yet, but knowing Nike with all sportswear releases numbers will be limited. Keep checking back for more details.

Stussy X Leilow T-Shirts and Caps

2009-07-17T17:22:00.002-04:00

One of your favorite brands Stussy and Hawaiian brand Leilow Colab and show us the products.

This time they worked on a T-shirt, one mesh cap and a ballcap. Both brand logoes are donned on all three pieces, their set to release on July, 27.

New Bape X Ghostbuster's Pics

2009-07-17T17:18:00.002-04:00

Bape blessing us with more Bape X Ghostbuster's Pics. Now we see a sneaker, so be on the look- out at your local Bape store. Check out the bapestas, SICK!!!!!

A Bathing Ape London Store Preview

2009-07-17T17:02:00.005-04:00

With the newest Bape store in London opening tomorrow, July 18. We get a closer look at the retail space. The store stay true to the signature Bathing Ape layout, take a look.

Keep Company.

2009-07-17T16:46:00.004-04:00

Keep is a shoe company, a clothing company, an amalgam of interests, a way of being, a force, a language, a family and many other things. The shoes are unisex so guys and girls can rock them.

Platform carries all sizes and styles of Keep Company in-store, come check us out.

(capsule) New York

2009-07-16T23:46:00.004-04:00

We will be at (capsule) New York, BPMW has basically created the only trade show that has the best upcoming designers all under one roof. It’s always a good mix of designers and people, so we are looking forward to it. We are still nailing down our plans but we should be bringing you some interesting tidbits here. We'll be sure to take lots of pics.

New Balance CM996M Fall '09.

2009-07-16T23:28:00.004-04:00

For Fall 2009 New Balance has come out with a new pack of the CM996M. The sneaker comes in an all royal blue colorway and in a white/silver colorway. Different materials have been used on the upper, including leather and suede. We especially like the blue colorway of the sneaker, which came out really nice. Both sneakers are now available from Flauge.

Nike Fall 2009 Air Force 1 "Fish scale Print" Pack.

2009-07-16T23:23:00.003-04:00

We give you a look at the latest Nike Air Force 1 pack to come from their Fall 2009 Collection. They present three colorways, each featuring a metallic silver fish scale print on colorful leather uppers. The sneakers are otherwise tonal, including mid-sole and outer sole, as well as the lining. The laces come in white, matching the white leather Swoosh.

Nylon Dunk Highs!!!

2009-07-16T23:11:00.002-04:00

What started out as a one time colabo seems to be a continuos thing. They were a hit the first time around. The kicks are said to drop soon at local nike retailers.

"True Blues" Restocked.

2009-07-16T23:01:00.004-04:00

For the most part it seems that the "True Blues" will continue to be only available in Europe, but if your willing to pay a little more cheddar it's rumored to be restocked in certain retailers located over seas.

Air Jordan 12 "Rising Sun".

2009-07-16T22:51:00.004-04:00

ICEY! GOD DAMN! The Jordan 12 "Rising Sun" is rumored to be available at RMK store, and only $50 above retail, Suggested retail ($150).

Via: DailyDrop.com

Hellz Bellz "Kicks After Six" Capsule Collection Film.

2009-07-16T22:45:00.002-04:00

HELLZ - "Kicks After Six" (Trailer) from HELLZ on Vimeo.

Hellz Bellz shows off their Capsule show collection take-a-look.

Flying Coffin X Mishka T-Shirt.

2009-07-16T20:08:00.005-04:00

Seattle's own Flying Coffin and NYC's Mishka have finally hammered out a concept and ran with it. The shirt displays Mishka's Cyco Simon Skull with a flying Coffin on top. They drop tonite at 12PM Eastern time and 9PM pacific time at mishkanyc.com.

In4mation X Vans.

2009-07-16T19:58:00.002-04:00

The Hawaiian inspired brand In4mation shows off another product of their Vans Colabo . This time they roll out a Navy Blue Chukka Low as the canvas choice. A release is slated for November 2009, keep checking for more info.

Staple X Kangol.

2009-07-16T19:52:00.001-04:00

This Friday Jeff Staple and Kangol release Staple X Kangol Colabo sunhat. The sunhat is set to retail at $77.00 USD you can find yours at Reed Space tomorrow.

Bape X Ghostbusters.

2009-07-16T19:49:00.001-04:00

The Bape X Ghosbuters colabo is set to release on July 18, 2009 at bape Flagship stores and online.

Show & Tell More Pics.

2009-07-16T18:53:00.001-04:00

More Show & Tell pics.

Show & Tell Part 3.

2009-07-16T18:27:00.001-04:00

Every now and again we hold events at the store. The last Show & Tell was a poetry reading. Here are a couple of pics from the event. Stay tuned for more pics.

Vael Project 2009.

2009-07-16T17:41:00.000-04:00

First introduced beginning of 2008, we give you a look at the newly released 2009 collection by The Vael Project.

Using high quality leathers and inspired by the outdoors, The Vael Project presents a strong line-up of boots and sneakers in their 2009 collection. Targeted at a more mature customer the brand nicely remixes several elements together and creates a new look.

The collection is now available in-store at Platform NYC.

New Clae Footwear.

2009-07-16T17:36:00.000-04:00

New Clae footwear just in check back for more colorways and styles.

SHOW & TELL MORE PICS

2008-12-25T15:46:00.000-05:00

SHOW & TELL MORE PICS

2008-12-25T14:51:00.000-05:00

SHOW & TELL

2008-12-25T14:19:00.000-05:00

Here's some of the pics from our december 9th event with ema photography.

Music by dj sucio smash.

(ART, MUSIC, SPOKEN WORD, COMEDY ETC....)